Tiger 3: “We believe in Salman Khan’s fame and hence decided to do a Diwali release” | Bollywood

Salman Khan’s latest film Tiger 3 is out and it is a rare Hindi film that releases on a Sunday. The third film in his successful Tiger series is also the first film in 12 years to release on Diwali day. The distribution head of the film’s production house – Yash Raj Films – Rohan Malhotra, has now revealed the reasons behind the unusual choice of release date. In conversation with India Today, Rohan said that belief in Shah Rukh Khan’s fame enabled Pathaan to break several records earlier this year and they have the same belief in Salman’s fame. (Also read| Review of the film “Tiger 3”: Salman Khan’s action film is inconsistent)

Believe in SRK and Pathaan’s record run

Salman Khan and Katrina Kaif in a still from the Tiger 3 trailer.

Asked about the unconventional decision of releasing an expensive film on a Sunday, Rohan told the news channel that the production felt that reinvention was needed for more than just the sake of the film. However, he added: “In this case, the thought occurred to us that it is important for us not to look at the opening day numbers, but to focus on what will ultimately be beneficial.” And in the case of Tiger 3, we definitely felt that the Laxmi Puja day, which is considered the weakest cinema day in a calendar year, would suit our film better.”

Believe in Salman Khan’s ability to draw crowds

He further said that the reason was the records set by Pathaan. “Had we followed the traditional route, we would have released the film on Republic Day where we would have definitely been assured of a certain number. But at YRF, we focused on the lifelong business of films and came a day early. It worked like a dream. We have crazy numbers. It was born out of a simple belief that we had made a good film with a superstar, Shah Rukh KhaN and Adi and all of us at YRF believed in his fame.”

All this underpins the production house’s belief in the film and the same applies to Tiger 3, he said. He added that they really believe in Salman Khan’s fame and his ability to attract crowds to theaters. He also gave the example of Jab Tak Hai Jaan, which also had a Diwali release.

More about Tiger 3

Released on November 12, Tiger 3 reunites Salman with Katrina Kaif and both actors return as the Indian and Pakistani spies they played in earlier installments. Emraan Hashmi also joins the franchise in Tiger 3.

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