Have you ever watched TikTok videos and liked a song, then had to find it on Spotify or Apple Music? You may soon be able to skip this extra step. According to a recently filed patent TikTok’s parent company, ByteDance, wants to develop a TikTok music service. It seems like a very natural step for applying.
In May 2022, ByteDance submitted a trademark application for “TikTok Music” at the US Patent and Trademark Office. There will be options for “buy, play, share, download music, songs, albums, lyrics“. In addition, TikTok Music offers options for “Stream live audio and video», «Edit and upload playlist covers” and from “Comment on music, songs and albums“.
Although this trademark application was filed in May, the idea has been around for a long time. Byte Dance filed a trademark in Australia in November, but the company already has a streaming app, Resso, in markets in India, Brazil and Indonesia.
Resso has been doing very well since last year. A button has been added to the TikTok app to allow Resso users to switch to this service to listen to the full song. There were apparent plans to steer users away from the free TikTok app and redirect them to the music subscription service. However, former Resso employees said Chinese app TikTok has been banned in India due to a political row between India and China.
Byte Dance also has plans beyond a TikTok music service. The list of brands includes an application that allows users “live broadcast of interactive audio and video media programs in the fields of entertainment, fashion, sports and current events“.
Will TikTok Music succeed?
It makes sense to skip India’s troubles and venture into the lucrative markets of Australia and the United States and use the “TikTok Music” name to capitalize on the name’s success. However, ByteDance still has other hurdles to overcome in the USA.
ByteDance must prove that it uses the trademark for the services specified in the application or intends to use it to sell a product in order to comply with trademark law. That’s why, “A company the size of TikTok or ByteDance will only file trademark applications for items they are seriously consideringsaid Josh Gerben, trademark attorney for the Gerben law firm.
Also, the FCC is trying to get the App Store and Google Play to shut down the TikTok app for security reasons. It doesn’t seem like they’d be more inclined to want the TikTok music service, which allows users to stay with the app longer.
TikTok proves something I’ve mentioned many times in my articles: the cross-pollination of tech companies. Soon they will all offer the same services. They all seem to copy the successes of others and sometimes fight for it in court.
The influence of TikTok Music on other music services like Apple Music and Spotify will be interesting.. Now if you’re on TikTok and want to listen to the song in full, you’ll have to switch to one of the other apps to hear it. ByteDance’s plans will entice users to stay on TikTok.
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