The best sports offers in 2021

Another year marked by Covid-19 for the world of sports has passed. The sports business continues to suffer as tournaments and leagues are hit by Covid. Postponements, restrictions, and various other issues related to Covid-19 have hampered the sport. Check out the best commercial deals in sports. Countries and organizations around the world have suffered from financial problems.

The Glazer family investment

A new benchmark was set for India and the world of cricket. BCCI has managed to sell two new Indian Premier League (IPL) teams for a record $ 1.7 billion. RP-Sanjiv Goenka Group has committed $ 964 million to acquire the Lucknow-based team. The CVC bought the Ahmedabad franchise for approximately $ 736 million.

The Glazer family, owners of the Manchester United Premier League team, have failed in their offer to acquire the IPL franchise.

The takeover of Newcastle United by Saudi investors

The highly controversial Saudis takeover of Newcastle United ended in October. This ended Mike Ashley’s difficult tenure as owner of the troubled Premier League club.

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Emma Raducanu, very popular with sponsors

On the sponsorship side, the up-and-coming tennis star Emma Raducanu has become the brands’ new darling. Raducanu took advantage of his shock triumph at the US Open by winning his first major sponsorship deal. The deal was with jewelry brand Tiffany & Co.

19-year-old Raducanu from London was voted Sportsman of the Year by the BBC. She then signed contracts with the mineral water brand Evian and the French fashion house Dior.

Manchester United’s prowess

Despite the drop in performance, Manchester United secured another record-breaking shirt sponsorship deal. After Chevrolet, Man United signed a new sponsorship deal with technology company TeamViewer. The deal would bring the club € 55 million a year.