Sony launches new OLED TV BRAVIA XR in India

Sony will soon announce its new BRAVIA XR OLED TV in India. The company will introduce an innovative high-performance OLED TV that offers a holistic and immersive home entertainment experience. There is currently no information available about the new product. However, the new XR OLED is slated to launch in India this month.

BRAVIA XR TVs feature the Cognitive Processor XR, which analyzes content and recreates it as people see and hear it in the real world. “For example, they understand what people are concentrating on in an image – like the main character in a movie. You also know that when it’s a jet plane, noise should come from above you, and you create that noise in your living room. The result is your favorite content recreated so real you can feel it,” the company said on its website.

The focal point is where in an image you tend to focus, where your eyes are naturally drawn within the scene. TVs with Cognitive Processor XR recognize this focal point and enhance that part of the picture, just like our eyes do in the real world.

In early 2021, the company had launched the Sony Bravia XR Series 4K OLED 2021, equipped with 4 HDMI ports, 3 USB ports, a panel with a 120Hz refresh rate and Google TV. You’ll also find other features like ALLM and a 30W speaker system. Sony Bravia XR Series (2021) 4K OLED TV is priced at Rs 1,61,290.

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