New Delhi:

The South Korean consumer electronics major Samsung announced on Wednesday organizational changes at the highest level in India in order to achieve more synergies between its various business units.

The company has named CH Choi as the new division head for the consumer electronics business, while Jinsock Lee will be named division head for the network business and based in Mumbai, according to a statement.

Jongbum Park will continue to serve as division head for the wireless business, he added.

“Mohandeep Singh will be the new Head, Sales, Marketing & Operations for the Consumer Electronics business, while Raju Pullan will be the new Head, Sales & Retail for the Mobile Business,” the statement said.

Aditya Babbar will lead product marketing for the wireless business.

The move will “help its various businesses and provide consumers with an enriching and meaningful experience as the company continues to expand its presence in India and make new advances in innovation driven by future technologies”.

Asim Warsi, Samsung’s chief marketing officer, will resign but will continue to be associated with the company as an advisor.

“Asim Warsi will take a different professional path and will continue to work with Samsung India,” the statement said.

Samsung is also putting together three new teams here – India Customer Experience (ICX) and Business Strategy, Direct-to-Customer and Enterprise Business – to improve operational synergies and consumer experiences.

Dipesh Shah, Managing Director of the Samsung R&D Institute Bangalore, will also lead the new ICX and Business Strategy team to deliver multiple device experiences to Indian consumers.

The new direct-to-customer team will be led by Sumit Walia, who will also lead the corporate marketing team. The enterprise business team is led by Akash Saxenna.

The South Korean tech giant reported sales of Rs 75,886.3 billion in the 2020-21 period.

“These changes will help Samsung continue to serve our consumers and partners in India as we have done for the last 25 years, and help bring our vision of Powering Digital India to life,” it said.