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JEDDAH: The Ministry of Tourism in Saudi Arabia will issue personalized non-fungible tokens to each delegate at the 116th Executive Board of the United Nations World Tourism Organization in Jeddah.

Aljohara Al-Saleem, general manager for digital transformation at the Ministry of Tourism, told Arab News that in the giveaways, each delegate would receive a gift box with a physical ledger to use as a wallet and key to access their NFTs.

“Everyone is individual. There is a hidden gem of the regions and cities of the kingdom that are placed in each of these NFTs,” she said.

She told Arab News that the purpose of the gift is to give delegates an idea of ​​how the kingdom is progressing in digital tourism.

Al-Saleem said the Ministry of Tourism is interested in integrating and connecting the physical world with the metaverse world to show how tourism has evolved and how it will look in the future.

She added that the country’s tourism infrastructure is ready to incorporate digital advances, transformation and innovation in its development.

“The tourism sector in the Kingdom is designed for that future,” she said.

Al-Saleem said the ministry is tech-savvy and has leadership that supports innovation and digital transformation. “So why not?” she added.

According to Al-Saleem, the kingdom is investing in smart cities and digital transformation.

She said the ministry is also receiving support and guidance from Tourism Minister Ahmed Al-Khateeb and King Salman.

“So today we have everything to create this innovation in the tourism sector,” she added.

She noted that the ministry’s digital tourism strategy is aligned with the goals and aspirations of Vision 2030 and the national tourism strategy.

By introducing new business models and supporting entrepreneurs, the ministry’s programs are designed to support and empower the workforce and foster a culture of innovation that would contribute to the digital economy, she added.

“So everything has been designed with the aim of achieving the Vision 2030 goals in the tourism sector and putting the Kingdom on the global tourism map,” she concluded.

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