Norton will invest in electric motorcycles

Saved by the Indian group TVS from the disastrous management of his former boss Stuart Garner, the English manufacturer Norton is now teeming with projects.

Two years after narrowly escaping bankruptcy, the English brand Norton is coming back to life thanks to a million-dollar injection from the Indian giant TVS.
New models, new factory Based in Solihull, a few miles from Birmingham, Norton are now back at the front of the stage and won’t stop there.

In order to give the brand more scope for development, TVS has decided to go further and increase its investment by £100m, or almost €120m. With the injection of this significant financial windfall, Norton should be able to directly hire nearly 300 people within three years, strengthen production of its future models, the 961 Commando and V4 SV, but also develop an unprecedented range of electric motorcycles Sudarshan Venu, Co-CEO of TVS, emphasized: “ That investment includes things like electrification, cutting-edge technology, world-class vehicles, manufacturing, sustainability and the future of mobility. »

Norton is definitely back and has India to thank for that. A nice snub to history.

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