Bollywood has one losing streak at the box office lately. While Sooryavanshi, Gangubai Kathiawadi, The Kashmir Files and Bhool Bhulaiyaa 2 have shaped Moolah, other films like Dhaakad, Bachchan Paandey, Heropanti 2, Jersey and Jayeshbhai Jordaar have all failed at the box office. Some of the films didn’t even get a decent start.
Filmmaker Mukesh Bhatt spoke about the poor performance of films at the box office, telling Bollywood Hungama: “No one makes a film anymore. They all act. Itne my bana lo, itne my becho aur itna paisa andar karo. It’s a cheating game that happens. We never did that before. We’ll be like ‘Kahani arouse Karti Hai’. Toh halo banate hai’! That Imaandari is gone. (They only discuss budgets and how to sell a movie).
Mukesh also mentioned that the narrative needed to change and that filmmakers would not be able to deliver pre-pandemic content to audiences. “The generation changes and if you don’t change, you will be left behind. What’s happening in Bollywood right now is people are making setups, not movies. Setups don’t work, movies work,” he said.
Directed by Vivek Ranjan Agnihotri, The Kashmir Files became a hit and grossed over Rs 250 crore at the box office. Bhool Bhulaiyaa 2, starring Kartik Aaryan, Kiara Advani and Tabu, has surpassed the Rs 175 crore mark. However, Samrat Prithviraj of Akshay Kumar and Manushi Chhillar, which was filmed on a budget of Rs 200 crore, managed to collect only Rs 62 crore. Meanwhile, trade pundits have declared Kangana Ranaut’s Dhaakad one of the biggest flops of all time. On the other hand, South Indian films like KGF 2 and RRR have surged ahead and surpassed Rs 1000 million at the global box office.
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