After winning the hearts of the audience with his performance in KGF: Chapter 2, Kannada-Star Yash has now won the acclaim of his fans and followers by turning down a pan masala endorsement deal reportedly worth millions. This comes days after Akshay Kumar apologized after attracting backlash for supporting a pan masala brand.
Yash’s management agency – Exceed Entertainment – has confirmed the news in a press statement. The statement by Arjun Banerjee, head of the talent management agency, said: “Pan masalas and such products have a tremendously detrimental effect on people’s health and their effects can be life-threatening. This is a truly heroic call of conscience from Yash, who turned down a deal that was personally very lucrative in the interest of his fans and followers.”
“Given his pan-Indian appeal, we want to take this opportunity to deliver the right message to his fans and followers and invest our time and sweat in brands that have a conscience, are like-minded and want to play for the long haul like the man himself.” , he added.
Yash’s decision comes a week after Akshay Kumar ended his collaboration with a pan masala brand. The actor had received backlash for promoting a Vimal Elaichi. He apologized for the mistake and said he would be more careful with the brands he endorses going forward.
– Akshay Kumar (@akshaykumar) April 20, 2022
Akshay wrote: “I’m sorry. I want to apologize to you, all my fans and well-wishers. Your reaction over the past few days has affected me deeply. While I do not and will not endorse tobacco, I respect your feelings about my association with Vimal Elaichi. In all humility I step back. I have decided to donate the entire support fee to a good cause. The brand may continue to run the ads until the legal contract period, which is binding on me, but I promise to be extremely careful in my future decisions. In return, I will ask for your love and wishes forever.” Akshay starred in the brand’s latest ad, which also starred Ajay Devgn and Shah Rukh Khan.
Ajay Devgn, who has also been linked to Vimal Elaichi through “surrogate advertising” for Pan Masala, previously said in a media interaction, “It’s a personal choice. When you do something, you also see how harmful it would be. Some are harmful, some are not. I would say it without naming it because I don’t want to encourage it; I made Elaichi. What I feel is more than advertising, if certain things are that wrong then they shouldn’t be sold.”
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