In India a party is launching its election fragrance


UA left opposition party in India has launched its own fragrance to woo voters ahead of a regional vote with “a fragrance of brotherhood, love and socialism” that can “end hatred”.

The juice, consisting of “22 natural essences” based on the elections scheduled for early 2022 in the northern state of Uttar Pradesh, was presented by the Samajwadi Party. Stamped on the bottle in the red and green colors of the party is the election logo, which represents a bicycle.

“If you use it, the anger and hatred in the air will be defeated,” said local MP and party member Pushpraj Jain.

“We will also present another fragrance with 24 natural essences for the next elections in 2024,” he added. The perfume was distributed to journalists and party officials at a press conference without specifying when and how voters could get it.

According to local media, the party leader Akhilesh Yadav, ex-foreign minister, had already launched four perfumes in 2016, inspired by four cities in Uttar Pradesh, to celebrate his four-year term in office.

Mr. Yadav hopes that his formation will replace the Bharatiya Janata Party (BJP) of the Hindu nationalist prime minister in this most populous state in the country with around 230 million inhabitants.

Uttar Pradesh has been ruled by the BJP since 2017 with the local leader Yogi Adityanath, a 49-year-old Hindu monk. Near Mr. Modi, he is known for his fiery remarks against Muslims. A new election victory in the elections expected in February or March could make him the potential successor to 71-year-old Mr Modi.

The elections in Uttar Pradesh, which have provided the country with eight prime ministers since independence, are considered a barometer of the popularity of the ruling power in New Delhi. As in other federal states, politicians and parties do their utmost to win, with gifts or even money.

11/10/2021 3:09:10 PM – New Delhi (AFP) – © 2021 AFP