Google launches India Ki Udaan to celebrate the country’s 75 years of independence

Software major Google has charted the milestones the country has reached on its 75-year journey since independence and unveiled an online project that draws from rich archives and features artistic illustrations to tell the story of India .

Run by Google Arts and Culture, the project – ‘India ki Udaan’ – celebrates the country’s achievements and is ‘dedicated to the steadfast and immortal spirit of India over the past 75 years’.

It was officially launched at a glamorous event held here at the Sunder Nursery on Friday in the presence of Union Secretary of Culture and Tourism G Kishan Reddy and senior officials from the Department of Culture and Google.

As part of the nationwide celebrations to commemorate 75 years of independence, Google also announced its collaboration with the Ministry of Culture, which focuses on “achieving informative online content that reflects the contributions of Indians and the development of India since 1947 in support of the government during… of the year show Azadi Ka Amrit Mahotsav program,” the software giant said in a statement.

It also announced that its popular Doodle4Google competition for 2022, themed ‘In the next 25 years, my India will be…’ is now open to students in grades 1-10.

“The winner of this year’s Doodle4Google will see their artwork on the Google home page in India on November 14th and receive a Rs.5 lakh college scholarship, a Rs.2 lakh technology package for their school or non-profit organization and win recognition for his achievements, google hardware and fun google collectibles. Four group winners and 15 finalists will also win exciting prizes.

Reddy challenged the Google team to create a special doodle on “Har Ghar Tiranga” that would encourage its employees and others to enthusiastically participate in the campaign.

In his speech, the minister also said Google could help the Culture Ministry digitally map the boundaries of its more than 3,000 centrally protected monuments, which would help better monitor the sites and control encroachments.

It can also help in digitizing rare archival material, he added.

“Therefore, we urge the Google team to be a partner in the government’s pioneering journey and also to promote India’s tourism destinations,” Reddy said.

“To mark the 75th anniversary of India’s Independence, Google announced the launch of a series of special initiatives for its products and services that will bring content and experiences created specifically for the occasion to hundreds of millions of Indians throughout the anniversary year,” reads in the explanation .

The centerpiece of his celebrations is a new online collection entitled India Ki Udaan, available on the Google Arts and Culture website. It pays homage to India’s rich cultural history and includes iconic moments from the past 75 years.

Published in English and Hindi, it allows people to explore more than 120 illustrations and 21 stories created by 10 talented artists, as well as exhibitions from various institutions – including the Ministry of Tourism, the Museum of Art and Photography, the Heritage Directorate of Indian Railways, Indian Academy of Sciences and Dastkari Haat Samiti.

“This initiative offers a unique look at India’s remarkable moments, allowing people to discover some of the most memorable moments in India’s modern history, its iconic figures, its proudest scientific and sporting achievements and how women in India continue to inspire the world. This memorial collection will be enhanced with a unique blend of archives and art for people in India and around the world,” said Google.

Bringing together technology and India’s rich cultural heritage, the new Google Arts and Culture collection ‘India Ki Udaan’ (literally ‘India Takes Flight’) is ‘dedicated to the steadfast and immortal spirit of India over the past 75 years’. , it added.

Simon Rein, senior program manager at Google Arts and Culture, told PTI that the project “combines the rich archival content with artistic talent as showcased by illustrators.”

A physical representation of the new digital collection was also set up at the venue, featuring a kite-shaped digital screen, images with augmented reality experience, and other technology-driven experiences.

According to Rein, the kite has been used as an “upbeat metaphor” to describe India’s journey over the past 75 years and to inspire audiences at home, as well as those non-Indians who want to learn about its history and to clear up.

In its 10th year in India, Google Arts and Culture has showcased the country’s rich culture in a variety of ways. Working with more than 100 partners in India, it has brought the country’s cultural heritage closer to people around the world.

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