Givaudan plants vetiver in the sand for olfactory and environmental benefits

Since 2018, Givaudan has relied on the expertise of agronomists to reduce the environmental impact of its materials and fragrances. Plant breeding processes are upstream of the extraction techniques and are therefore essential instruments for the protection of natural resources. So the composition house sees the Creation of alternative supply chainsthanks to regenerating and benevolent practices for the planet, such as rosemary, patchouli and also vetiver.

Poor land development and additional income

An ancient root from India, vetiver has traveled extensively with 60% of production now coming from Haiti. Givaudan participated in a vetiver cultivation program in India as part of its innovation partnership with Synthite. A new material resulting from ethical sourcing, in collaboration with local partners and producers directly in the country of origin.

As most of the arable land in India is preferred for food crops, Givaudan has selected unused and dry soils to grow this Vetiver. The choice fell on a strip of sand in south-east India, across from Sri Lanka.

New olfactory facets

Although it is the same Vetiver variety as Haiti, the new material thus obtained presents different olfactory facets, linked to its soil, its cultivation method and its shortened distillation.

Where Haitian Vetiver is very “nutty” and greasy, Vetiver des Sables is more mineral. Very powerful and soaring, this essential oil also reveals nuances of ambergris and cypriol. It blends well with amber woods, which are very fashionable today. Vetiver from the sands and Haiti thus complement each other perfectly and each has its place in the perfumer’s palette.

Through this new natural material, Givaudan demonstrates the importance of agronomy to sustain the cultivation of perfume plants in the future. Taking an interest in soil offers the possibility of a triple impact: olfactory, ecological and social.

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