Full throttle! Starbucks will open 1,000 new stores in India

Jakarta

Starbucks has been in the spotlight for many people lately because it was included in the list of boycotted products. As if it had no impact, Starbucks will open 1,000 new stores in India by 2028. This number is equivalent to opening a branch in a new location every three days for the next four years.

According to a report by CNN International on Thursday (11/01/2024), the opening of this branch is in line with the increasing demand for coffee drinks in the country with the fastest economic growth in the world. To achieve its goal, the company will focus on opening coffee shops in small towns and also increase the number of workers in the country to 8,600 people.

Currently, this US-based coffee brand has 390 stores in India and has been operating for more than 11 years. In India, Starbucks works with one of India's leading conglomerates, Tata Consumer Products. The first location is in Mumbai.

In addition to the take-out menu, Starbucks also offers Indian specialty drinks, including South Indian filter coffee and Masala Chai, a blend of sweet milk tea and spices.

Although many still start the day with a masala chai drink, the appetite for coffee is increasing with the proliferation of local and international coffee joints in the country.

Starbucks CEO Laxman Narasimhan said India is one of Starbucks' fastest growing markets globally.

(rrd/rir)