The beverage company Coca-Cola India announced on Wednesday that it had extended the partnership with the former Indian skipper and BCCI President Sourav Ganguly as ambassador for a further three years.
Ganguly, now President of the Board of Control of Cricket in India (BCCI), had previously signed a pact with Coca-Cola in 2017.
Arnab Roy, vice president and head of marketing for Coca-Cola India and South-West Asia, said extending that partnership was a natural choice for the Compass.
Ganguly has undoubtedly become one of the most iconic and powerful voices in the sport in his diverse roles over the years, he added.
Our connection with him goes back to 1997, when he was first signed as a Coca-Cola brand ambassador. Ever since then, Sourav has been part of the larger Coca-Cola family, leading and advising us on many programs, including some key grassroots initiatives, Roy said.
Sourav Ganguly said: I am very excited to continue building this partnership and look forward to doing a great job promoting the brand. Coca-Cola has decided to increase its presence and involvement in Indian sports in a much broader perspective than before. This is great news for Indian sports.
The US-based company has a long history of sponsoring major sporting events around the world. It operates in the country through its power brands such as Coca-Cola, Diet Coke, ThumsUp, Fanta, among others.
The ThumsUp brand was also a global partner in the Olympic Games, which took place in Tokyo this year.
It was also the first FMCG brand to partner with the Tokyo 2020 Paralympic Games.
(Only the headline and image of this report may have been revised by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)
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