Air India has launched its new wireless in-flight entertainment (IFE) service “VISTA” across its existing wide-body fleet, with the exception of the new B777 and A350 aircraft.

Operated by Bluebox Aviation, Vista allows passengers to access entertainment content on their devices. This move marks Air India's entry into the streaming IFE business, with plans for further expansion. The company will leverage Bluebox's experience and reliability data from its partnership with Vistara to ensure a seamless entertainment experience for passengers.

“We are delighted to partner with Air India,” said Kevin Birchmore, VP Global Sales at Bluebox. “Together, we aim to set new standards for a tailored customer experience and uninterrupted enjoyment that reflects both Air India's commitment to excellence and our dedication to engaging and entertaining our customers on board.”

Vista allows customers to stream content to their devices, including iOS, Android, Windows and macOS devices. The service also offers a live map display for flight tracking, keeping passengers informed and engaged.

Air India's content library offers over 950 hours of entertainment including timeless classics, award-winning titles, short films, acclaimed series and curated content for kids. The library is regularly updated to ensure a diverse offering.

“At Air India, we continually strive to anticipate and meet the evolving needs of our modern travelers,” said Rajesh Dogra, Chief Customer Experience Officer, Air India.[Vista] enables seamless integration of personal devices, enhancing our customers’ overall travel experience,” he added.

Vista will also be used in narrow-body aircraft in the future.